Using Fotobroker’s ‘Gallery’ feature and .jpgs made from nearly 250 ‘Baby Grad’ announcements – and a targeted marketing campaign – the Daily Tar Heel at the University of North Carolina has come up with a clearly successful way to close out the first term of 2010. Traffic and sales statistics would indicate that this is an idea whose time has come. But don’t take our word for it – see the gallery at photos.dailytarheel.com for yourself.
Kudos to Kevin S. and Stacy W. at the Tar Heel for coming up with – and successfully executing – this idea. Aside from the business angle of a successful promotion, we’re always happy to see someone making the most of their Fotobroker account.
Detroit Softworks will be traveling to the annual Western Association of University Publications Managers conference next week, down in San Antonio, and we’ll be looking around for more good ideas like this one to share with you. If you’re a Fotobroker or Gryphon user, and you’ll be at WAUPM next week, please come and see us. We’d love to hear what’s working for you.



